Key words are the terms you think your prospective viewers will put in. They may not actually be the ones that spring to your mind. Think laterally, brainstorm – someone actually looking for fresh fruit may come across your website and buy your fruit bowls. However, search engine flavour sites, that is, you can be classified as an “engineering flavour site.” An optimised page you have about say “flowers” would be depressed in the ranking pertaining to flora while an optimised page about CAD would be flavour strengthened. Search engines are good working out that car and vehicle are similar, but it will help if you use them both when a searcher may use either.

Firstly, remember search engine use proprietary rules to rank sites to ensure the relevancy to any particular search term. These change so there is no substitute for:

• good and relevant ‘key word ‘ page content in your site’s flavour. Content is everything so make sure you don’t simply paste in supplier’s blurb for a product. The chances are all your rivals have done the same thing, if yours is a bit different it’ll make you stand out during a search engine crawl. Blogs are good for the SEO ad hoc content, and wordpress website are good for blogs.
• ‘Key word’ and trading sector relevant flavoured website linking to your website to enhance ranking. One method used is to use a link farm. These are SEO website purely set up in the topic area which point to your website. They have no other use. But! Be careful, using them can lead to your website being blocked. Try and get links from note worthy websites in your commercial, organisational or industrial sector. Check out what websites the competition is using for reciprocal linking. Geographic targeting could use websites of organisations like the Chamber of Commerce, Chamber of Trade, local business directories, A geographical link in websites like Yell may help. Simply email them and ask to exchange website links – they’ll know it’s about SEO trust me. Try placing your information on relevant blogs. Submit your website to local listings that many search engines have.

Many new fangle ideas that give your website an artificial boost are spotted by search engineers and then blocked from the ranking methods e.g. using link farms. Worse still your website may get blocked.

Some important website developers notes

Optimised each page for about three words. You can optimised more than one page with the same keywords strands, but don’t try to use different strands of optimisation in one page. e.g. a page optimised about “car performance exhausts” and page about “turbo chargers” are fine, but avoid trying to do both on the same page

• Content Engagement – Search engines are cunning. They note the time between clicking on one link in their rankings and the time you take before you click on the next. That time is considered how long the site kept you engaged for the keywords. The more engaged people are the more likely the content is relevant to the keywords. This is a metric of website ‘worth.’ So once someone goes to your site make sure they stay and read or simply not go anywhere else. On this SEO web page my aim is to get people to contact me as soon as possible on arrival. The fact that a search engine will note that they did not return to ‘click’ the the remaining web site on the list helps to confirm this site is the bee’s knees for those key words.
• Page Title: The <title></title> tags must describe the page accurately. Many engines use it to compose the site’s heading in their listing so include your primary keywords. It is the description used at the top of your browser window. It may also be used as the text label describing your page in a bookmark/favourite list. Use 6 to 12 words and keep it less than 64 characters in length. Try and repeat sensibly important keywords – “Cakes from the Cake Company.” “Cakes Cakes Cakes Cakes Cakes” will be treated as spam and ignored. Avoid ego titles – your or the company name for example. New customers are more likely to search for “car repair UK” than “Bloggs motors” The page title is the most important SEO tool available.
• Page Heading: Make sure the first heading on your page is in a large font or set the format as ‘Heading one/H1.’ It must have the keywords in it near to the beginning.
• As humans we tend to embolden or use a larger font for important items. A typical search engine will be aware of this so make sure that your keywords are emphasied in this way. So somewhere on this page I”ll drop the odd “as a UK-based search engine optimiser I am often asked the best way to get a sitehigh in the rankings” for instance. 😉
• First paragraph: Make sure the first paragraph contains keywords, preferably near the beginning and also similar words in meaning to the keyword.
• Rest of page: keyword relevant copy, keyword relevant copy, keyword relevant copy, keyword relevant copy and keyword relevant copy.
• Description meta tag: use by some search engine listings to describe your website’s page. This may be what people read in the engines’; listings and thus can be used to tempt them to look and visit your site. Write one for each page – use at least one keywords near the beginning and up to 11 to 20ish words in total or 200 to 250 characters.
• Keyword meta tag: list your most important keywords or key word phrases for insertion into each of the pages. Important words first. Just repeating keywords or adding irrelevant words is not going to work. Use between 7 and 48 words. e.g.:
• “performance car exhausts, car exhausts, performance exhausts, exhausts”
  covers both keywords and keyword phrases.
• In this pages case they were: “SEO UK, Search Engine Optimisation UK, SEO,Search Engine Optimisation,UK,website”
• Some say ignore them as search engines like Bing and Google ignore them due to past misuse, for example, keyword like “Formulae one racing” on a poker gambling website. However, Search Engine Optimisation heuristics (rules of thumb) change, them may once again have an important role in optimisation. In any case its a good exercise to put them in to confirm your own web page keyword focus
• Important: Get relevant website to link to your site. Commenting on relevant blogs can help advertise your website and may increase the all important Search Engine Optimisation links pointing to you. If geography is important make sure you are on regional websites and blogs
• Name your folders, files and images using keywords e.g. carexhaust.jpg, carexhausts.html
• Use keywords in the ‘alt’ description of images. Used by blind people, but they also tell search engines what’s in a picture. Describe the image with pages keywords at the beginning
• Buy a ‘keyword rich’ domain name e.g. www.bmwcarforsale.co.uk
• Keywords are best juxtapose, i.e. next to each other. So on this page you are seeing “SEO UK” and “Search Engine Optimisation UK.” in close proximity wherever possible. As you will see the exact order also has some significance in choosing their arrangement on a website’s page.
• Optimisation may be fraught with trial and error costing time and money – pick a balance.
• Make sure your website has a sitemap.xml file.
• People have favourite engines – use more than one
• To track your SEO efforts make sure you have “web analytics′ setup.
• Press releases can be useful especially when they include a link to your site. The journal you send it to may include it and you then find that a keyword relevant article, maybe in a keyword relevant website has a link back to you. For instance, you run a UK-based B & B and a UK tourists;quot; site uses it for copyand links to your website – a spot on SEO led link I think.
• Use your keywords as anchor text. These are intra-page links i.e. jumps within the page you can see an example here. SEO – Basic rules of optimisation