A good freelance designer will address all these points for you:
Fit for the purpose websites

Website designers must be creative, technical orientated and  understand how to use pages as a marketing tool to produce a site that is fit for the purpose. In the final analysis, having got someone to view your page it must quickly convince them that they are in the right place. Visit to buy conversion must be excellent, whether its a product or just something you want say.
Spam-bot safe websites

A sure sign of naive development is exposure of your email address to harvesting bots. Your email address will soon be spammed mercilessly. All our sites come with a contact form.
Browser and screen friendly websites

How often have you seen a website and thought “why on earth have they published this? It’s a mess.” The obvious reason is the website lack’s testing with different screen sizes and/or browsers.
W3C compliancy mean anything?

W3C compliant websites are less likely to have problems with different makes of web page browsers or search engines.
Search Engine Optimised Websites – Google and Bing ranking.

A good web designer does not add this on to your website at the end of the development as an after thought. All our websites have this important aspect built in to the bedrock. Browse our page on SEO to find out a bit more about optimising a website for search engines. This website is currently on the highly competitive first page of Google for “Search Engine Optimisation UK”, “Freelance php designers”, “Freelance Flash designers”
Fast downloading of Pages from your website.

People don’t like waiting, so if the pages is are in Google and they are kept waiting they soon click on another link.
Website Statistics

We always set up a Google Analytics account for your website so you can analyse your websites performance.
Responsive Web Design: PHP, JavaScript and jQuery

A professional web designer can use responsive web design RWD or alternatively adaptive delivery AWD as a web design paradigm aimed at providing the best “viewing experience” for your audience. Site navigation using these techniques should also be possible without resorting to resizing, especially panning, and scrolling when downloaded by different platforms such as phones, laptops, tablets etc.

At its simplest it is a delivery method that adapts the HTML/CSS/JavaScript for the platform and browser that is being used to view. Simple browsers, as you might find on a basic mobile phone, may not understand JavaScript or media queries, so therefore best practice is to create a basic web site without JavaScript, and then create extra coding for an improved web experience on smart phones and computers with more sophisticated browsers and screen resolutions. This is an alternative to the previous technique use by web designers of producing a site for the best possible situation and allowing it degrade gracefully as browsers and platform reduce in capability.

With JavaScript, jQuery, and jQuery Mobile, a web designer can test for browser support for certain HTML/CSS features, a particular platform and/or browser.

For the record, a freelance web designer can creates responsive web designs by:

Polyfilling, a technique where additional software allows a particular browser or a version of a browser to appear to have facilities that are lacking when compared to other browsers.
Fluid proportion-based grids where page element sizing is set in relative units like percentages, rather than absolute units like pixels or points.
Scalable images to that do not affect the layout of the web page design
Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser is critical.
Server-side and client side elements (PHP, JavaScript and jQuery )can be combined to dynamically create faster loading sites where download speed is slower such as mobile phone networks is detected albeit at a design cost.

A web designer should be aware of third party embedding issues. For example, an advertising that is not sympathetic